By Evan Kenkel | Omaha Food Magazine
There’s a strange kind of poetry in watching someone make pizza who really knows what they’re doing.
The dough stretches with a snap and sigh, the cheese lands with purpose, and the sauce—confident, bright—gets swirled not like a routine, but a ritual. The fire crackles. The aroma hits. Suddenly, everyone shuts up and pays attention.
On June 21st, Omaha gets a front-row seat to that kind of magic. Matt Frampton, founder of Urban Slicer Pizza Worx, brings his legendary craft to Helping U BBQ for a rare, live pizza demo and Q&A that promises to be as delicious as it is revealing.
This isn’t some run-of-the-mill cooking class or influencer photo-op. This is Matt Frampton in his element, making world-class pizza, sharing hard-earned knowledge, and handing out the kind of tips you won’t find on YouTube.
If you eat pizza, make pizza, or simply respect pizza—this night is for you.
Frampton: Omaha's Best-Kept Culinary Secret
Before his dough mixes were in stores across the country, before Urban Slicer became a nationwide brand available in 50 states and four continents, Matt Frampton was just a guy in Omaha perfecting his pizza game one slice at a time.
We at Omaha Food Magazine have had the rare pleasure of watching Frampton's journey up close. We've collaborated with him on set, co-consulted with him, made pizzas beside him, and watched the rise of his Detroit Deep Dish dominance not just in Nebraska but in home kitchens across the country. His certifications from Italy, Sicily, and America are legit—but his style? That’s all Frampton.
It’s bold. It’s soulful. It’s Midwestern grit with global technique.
Image Credit: Omaha Food Magazine
“At Urban Slicer, we’re not just selling dough and sauce; we’re sharing a piece of culinary heritage,” Frampton once told us. And you feel that when he’s working the peel, speaking to the dough like an old friend.
The Event: June 21 at Helping U BBQ
This isn’t hands-on—and that’s the point. This is a front-row seat to a show-and-tell spectacle of what pizza can be when it’s done right.
What you’ll experience:
- Live pizza-making demos of multiple styles—Neapolitan, American Pan, Detroit Deep Dish
- A breakdown of the science behind dough, bake, hydration, and sauce balance
- A tasting of multiple pizzas crafted on-site
- A lively, open Q&A where you can ask Matt literally anything—and he’ll stay until every question’s answered
You’ll laugh, you’ll learn, and yes, you’ll leave with cheese on your face and inspiration in your gut.
Image Credit: Urban Slicer
Why It Matters
Pizza is one of the world’s most beloved foods, but most people never see how the real magic is made. This event peels back the curtain and lets you stand in the same room with a guy who’s helped put Omaha on the pizza map.
Frampton’s products are in stores around the world. His recipes have appeared on grills, ovens, and wood-fired stones from Germany to Texas. But on June 21st, he’s bringing it back to where it all started. Right here. In Omaha.
We’re not exaggerating when we say this is a once-in-a-year kind of event. These aren’t pre-recorded tips or a TikTok trend. This is a master craftsman, live and unfiltered, showing you how it’s done—and feeding you while he’s at it.
Event Details
Date: Friday, June 21
Time: 1 PM – 4 PM
Location: Helping U BBQ, 15791 W Dodge RD Ste #131, Omaha, NE.
Tickets: Click here to purchase
Phone: 888-932-4578
Note: This is not a hands-on class, but it is highly interactive. Please cancel at least 48 hours in advance for a refund. Each attendee must purchase their own ticket.
Final Thoughts
Pizza isn’t just food—it’s culture, chemistry, community. And no one embodies that more than Matt Frampton.
Whether you’re a home cook, a pitmaster, a restaurant vet, or just someone who respects good crust, this event will leave you better than it found you. It’s not just a demo. It’s a memory in the making.
And it’s happening one night only.
Don’t miss it.
